Maine Community Bank
Advertising
Web Design
Video Production
In 2018-2019, we partnered with Maine Community Bank to merge Mechanics Savings and Biddeford Savings into a unified, multi-site experience under the MCB brand. This allowed customers to navigate seamlessly between the three brands on a single platform.
By 2022, Mechanics and Biddeford Savings were fully rebranded as Maine Community Bank. As part of this transition, we streamlined the website by removing the multi-site functionality, creating a single, secure online banking experience for all customers.
Fast forward to 2024, when Maine Community Bank and Gorham Savings Bank announced their merger. Thanks to the flexible website framework we built, integrating GSB’s content and banking functionality into the MCB site was a smooth and efficient process.
Website Development
Development
“Can’t thank you all enough for your hard work, can do spirit, talent, knowledge, professionalism, and dedication.
Not sure I’ve ever been a member of a better tiger team —
and just using that term tells you I have been around for a very long time.”-Mark, Maine Community bank
Navigating the Transition
While iBec has been a part of the many iterations of the Maine Community Bank website over the years, most recently, Maine Community Bank was preparing to consolidate its Maine Community Bank locations and Gorham Savings Bank locations into one unified entity. This merger of equals required a thoughtfully executed website restructuring that would maintain the strengths of each bank, as well as reassure long-standing customers amid big changes. All while enforcing Maine Community Bank as the modern, secure, and community-driven institution that they are.
The non-negotiables: Maintain brand consistency, customer confidence in their banking choice, and digital security
Building Confidence Online
Built on over 8 years of partnership, our longstanding relationship with the Maine Community Bank team encouraged their confidence in our team to lead a multi-phased website transition and consolidation strategy focused on clarity, continuity, and peace of mind. We worked closely with their internal marketing and leadership teams to:
- Consolidate multiple branch websites into a single, secure platform
- Provide an easy and comfortable online banking transition for legacy Gorham Savings Bank customers
- Implement industry-leading security and compliance protocols
- Strategically time the website launch to coincide with the broader brand consolidation rollout
- Minimize disruption with careful planning and extensive QA to ensure zero downtime and zero confusion
- Every decision was made with user confidence in mind, from intuitive navigation to accessible online banking tools.
The Results
Seamless Website Launch
The new site launched in tandem with the brand consolidation announcement, with zero technical issues and minimal customer support requests.
Preserved Brand Equity Through Enhanced Security
Our functional approach ensured both longstanding Gorham Savings Bank and longstanding Maine Community Bank customers felt comfortable and confident on the site
A Website Built for the Future
The site was developed with performance, security, and scalability at its core, ready to grow as Maine Community Bank continues to evolve