Dump Guy
Advertising
Web Design
Video Production
When a Maine-based junk removal company realized their previous agency couldn’t explain where their ad budget was going, or what it was doing, they hit pause. Then they called iBec. What followed was a total digital overhaul. With a transparent, performance-focused approach, The Dump Guy scaled into a high-performing, lead-generating machine. Here’s how we did it.
Ad Design
We didn’t just design ads. We leaned into The Dump Guy’s bold, playful personality to create scroll-stopping content that stood out and stayed true to their brand. With punchy headlines, vibrant visuals, and timely offers, we turned bulky junk into high-performing creative. Every concept was designed to be both attention-grabbing and authentically Dump Guy. Memorable, lighthearted, and built to drive leads.
Marketing Strategy
The Challenge
The Dump Guy came to us with a common frustration: they didn’t know where their ad budget was going, and they weren’t getting transparent results. Their previous partner offered limited reporting, disconnected call tracking, and no clear strategy for scaling customer acquisition or attracting new employees. They needed a partner who could bring clarity, accountability, and growth.
Data-Driven Strategy
We launched a full-funnel strategy across Google and Meta to reach both homeowners and potential hires. On Google, branded and competitor search ads delivered high-intent leads at scale. Meta campaigns supported lead generation, remarketing, and seasonal hiring pushes. Paired with quarterly creative refreshes and transparent, real-time reporting, The Dump Guy gained a smarter, more agile digital engine.
Campaign Results
Summary
In just two years, The Dump Guy transformed from inconsistent performance to a transparent, high-ROI strategy. With over 13,500 qualified leads, a refined creative process, and smarter budget management, they now lead their market with real results and a long-term partnership with iBec.