Maine Spirits
Influencer Management
Advertising
App Development
Web Design
Social Media Management
For over a decade, iBec has partnered with Maine Spirits to evolve their brand into a dynamic, multi-platform experience that promotes the responsible enjoyment of spirits. From a feature-rich app and engaging website to high-performing ad campaigns, our work has made discovering, saving, and sipping spirits simple and fun.
With 130,000+ app downloads and standout tools like the award-winning AI-powered Cocktail Bot 5000, Maine Spirits leads the way in user-focused digital experiences.
Social Media & Content Creation
Video Production
To enhance creative engagement, we created a series of “Tasty-style” cocktail videos tailored for Meta placements. The results were dramatic: a 154% improvement in cost-per-click and 110% increase in reach compared to static imagery. These snackable, social-ready clips brought seasonal cocktail content to life and inspired interaction across audiences.
Influencer Management
Through our weekend takeover program, Maine Spirits has invited over 180 local bartenders, distillers, photographers, and restaurateurs to create authentic content for the brand. These takeovers have driven 100,000+ engagements and strengthened ties to the community, turning creators into ambassadors and followers into fans.
App
Design & Development
The Maine Spirits app is a best-in-class discovery tool for spirit enthusiasts. With features like mood-based cocktail recommendations, store locators, sale and spirit pricing, the app turns curiosity into action. With over 130,000 installs and seamless synchronization with the main website, the app enables users to explore and save anytime, anywhere.
Email Marketing
Concept, Design & Development
Through our ongoing relationship with Maine Spirits, we manage all email communication with every subscriber. By creating a weekly email newsletter focused on sales, new items, and monthly content themes, we’ve been able to sustain an average open rate of 30% and have grown our subscribers by around 150%.
Website
Design & Development
Now in its third iteration, the Maine Spirits website reflects over a decade of refinement. The 2025 redesign focuses on performance, mobile UX, and deep integration with the app. Users can search for products, find recipes, save deals, and locate stores, supported by a unified backend that powers both platforms. It’s not just a site, it’s the engine behind the entire brand experience. Powered by the same backend as the app, the site makes exploring recipes, finding products, and browsing deals seamless across devices.
Marketing Strategy
Our advertising strategy for Maine Spirits is designed to meet consumers wherever they’re in their discovery journey—whether they’re seeking cocktail inspiration, new products, or local availability. We’ve built and optimized a full-funnel campaign ecosystem across Google, Meta, TikTok, StackAdapt, and display networks, driving both awareness and app installs.
Creative is customized to match audience intent and platform behavior, ranging from static cocktail images to step-by-step cocktail recipe videos. Our advertising strategy is backed by data and continually refined to reduce cost-per-install, increase reach, and grow repeat engagement.
Since launching advertising efforts, we’ve driven over 68,000 app installs, with continued year-over-year increases in new user growth and ad engagement.
Ad Design
Maine Spirits isn’t just a digital success story. It’s proof of what long-term partnership and creative strategy can achieve. Through over 10 years of collaboration, we’ve helped them expand from a simple web presence into a multi-platform lifestyle brand that reaches, engages, and inspires consumers across Maine. From UX to UGC, strategy to storytelling, this is what digital growth looks like when you build it together.